74% Completion Rate in NHS Staff — Here’s What Worked

Case Study: UNISON Lothian Health Branch

See how the programme worked ↓


Snapshot

6-week programme
74 staff participants
74% completion rate
80% joined (92 → 74)
71% email open rate


The Problem

NHS staff struggle to stay consistent due to:

Irregular shifts
Fatigue and poor sleep
High stress
Low and unreliable motivation

Motivation was the most common barrier (32/49 responses)


The Approach

A structured 6-week online wellbeing programme built around shift work:

Flexible workouts (beginner → advanced)
Simple, time-efficient sessions
Clear nutrition and habit guidance
Reduced decision-making
Ongoing support through a WhatsApp group

Focused on building consistency without relying on motivation


The Results

74% of participants completed the programme
15+ staff training consistently each week
Strong engagement despite being fully voluntary

Participants reported:

Improved consistency with exercise
Increased confidence
Better awareness of habits and nutrition


What UNISON Said

“Matthew collaborated with our Health and Wellbeing service to design and run a six-week fitness programme open to all members via a WhatsApp group.

The programme was a success, with members progressing through levels and engaging consistently. The group environment was encouraging and supportive throughout.

Matthew was always available to motivate participants and answer any questions.”

— Debbie Reilly
Health & Wellbeing Officer
UNISON Lothian Health Branch


Key Insight

When accountability is built into the environment, staff stay consistent — even with demanding shift patterns

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